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Links Exchange
A Link exchange (also known as a banner exchange) is a confederation of websites that operates similarly to a web ring.
Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.
In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.
The banners are downloaded from the exchange.
On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "Link Popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking.
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